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When a rookie card isn’t a rookie card (and technically isn’t even a card)

Davis 1984

Eric Davis rookie cards were hot ticket items in the Cincinnati area in the mid-1980s. It didn’t matter which 1985 issue you were talking about—Topps, Donruss, or Fleer—if you had a Davis rookie, you were a king on the playground.

But what if you had a 1984 Eric Davis? No, not a minor league card. A 1984 Eric Davis Reds card.

That’s what we have here. Not really a card, but still considered a card by most. Like the Fleer stamps and the Topps stickers, we have here a 1984 Borden sticker of Eric Davis. This regional issue is more difficult to obtain than Topps, Donruss, or Fleer, but it’s not all that much more expensive. It was issued on a perforated sheet with Mario Soto, Dave Parker, and Ron Oester, and featured coupons for Borden dairy products on the reverse.

1984 Reds Borden Davis Parker Oester Soto

Two different sheets were produced, the other displaying Tony Perez, Jeff Russell, Eddie Milner, and Gary Redus.

1984 Reds Borden Perez Russell Milner Redus

I have no idea how these were distributed back in the day. Stadium giveaway? Mail-in offer? Free at checkout with the purchase of a half-gallon of Lady Borden Ice Cream? Now, thirty-five years later, you have to wait until they pop up on eBay for a reasonable price.

The coupons don’t have an expiration date. I wonder if I can still redeem them at Kroger…

Borden coupon

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