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New Einstein MIMOBOT

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Mimoco Introduces New Einstein™ x MIMOBOT® Designer USB Flash Drives at SXSW 2012 to Celebrate the Genius’ 133rd Birthday

albert einstein(Austin, TX – March 14, 2012) – To celebrate the 133rd anniversary of Albert Einstein’s birth (March 14th, 1879), Mimoco (, makers of the MIMOBOT® and MIMOMICRO™ lines of designer USB flash drives and card readers, is unveiling two brand-new Einstein™ x MIMOBOT characters at SXSW (South By Southwest) – Emcee2 Einstein and Brainstein MIMOBOT flash drives.

The Emcee2 Einstein and Brainstein MIMOBOT flash drives join the original Einstein™ MIMOBOT character (released at MacWorld), to kick off Mimoco’s Legends of MIMOBOT Series featuring their stylized take on icons, geniuses, and stars of the human race. The Einstein™ collection, available in up to 64GB capacities and preloaded with bonus Mimory™ and the MimoDesk™ personalization suite of Einstein-themed wallpapers, icons, and avatars, was developed in collaboration with The Hebrew University of Jerusalem and their exclusive licensing agency, GreenLight.

einstein mimobotEmcee2 Einstein MIMOBOT re-imagines the iconic physicist as a record-spinning, techno beat-blasting DJ master sporting designer headphones. Emcee2 Einstein MIMOBOT reflects the physicist’s other great passion: Music. Indeed, the man who gave us the Theory of Relativity was also quoted as saying, “If I were not a physicist, I would probably be a musician.” Make Einstein’s wish come true! You don’t have to develop the unified theory, just be sure to store and transport all your mp3’s, as well as your scientific data on your Emcee2 Einstein MIMOBOT flash drive.

Brainstein MIMOBOT showcases, well, Dr. Einstein’s magnificent brain matter in all its gory glory! The Brainstein MIMOBOT, originally created by Michal Miszta as an entry into Mimoco’s Unmasked Design Challenge in partnership with Infectious, provided the spark for the Einstein™ x MIMOBOT series. This character cuts right to the chase. Who needs that bushy head of hair?! Let’s see the amazing brain from which all Einstein’s theories emanated! Well, okay! The Brainstein design celebrates the bulging mind of the good doctor, and is the perfect portable storage device for all your data, from complex cosmic theorems to pictures from that vacation in the Caribbean. With up to 64GB of memory, Brainstein MIMOBOT is always the smartest flash drive in the room.

The full Einstein™ x MIMOBOT collection is on offer for their first availability at Mimoco’s SXSW booth #520 at Austin’s Convention Center and online at

It’s time to announce the winner of the MIMOBOT Boba Fett!

But first, let’s check out the awesomeness that was created. By my count, only three of you put your talent to work for you…was there not enough time for everyone else?

First up, PunkRockPaint made a sweet virtual custom trading card of Boba Fett utilizing the 1983 Topps baseball card design.

Next up, Dawgbones, a Phillies Phan! imagined an alternate R2-D2 flash drive that revealed Kenny Baker’s face when the dome was popped off. I gotta admit, that would be pretty cool! (Are you taking notes, MIMOCO?)

Finally, Collector’s Crack sketched Boba Fett, complete with his bounty…the head of a Wookie!

Several others entered by Tweeting or Facebooking the contest, blogging about it, and some just by commenting on the original contest post. Thanks to all who entered and good luck!

And now it is time to spin the wheel. NO WHAMMY NO WHAMMY NO WHAMMY…STOP!

And the winner is…

Nicodemus, who is the proprietor of!

Congrats Nicodemus! I’ll e-mail you for details on where to send the flash drive.

Thanks to all who entered, and a special thanks to MIMOCO for allowing me to give away one of these sweet flash drives! If you want a cool flash drive with style, check out MIMOCO’s Star Wars, Transformers, Hello Kitty, DC Comcis, and Einstein designer models!

Star Wars MIMOBOT: R2-D2 (from MIMOCO)

This is the droid I’m looking for!

MIMOCO recently sent me a couple of MIMOBOTs to review on the blog. I decided to open up and play with R2-D2 and put Boba Fett up for grabs.

These drives are 2.5″ x 1″, compatible with both the PC and Mac. You can get a drive that holds as little as 2GB or as much as 64GB, and there is a one-year limited warranty included.

The design is very nice, both front and back (and even the sides). As you can see from their full Star Wars line, MIMOCO does a great job with the likenesses of these George Lucas creations. It’s much more entertaining than all of those black USB flash drives that everyone else carries around. And it’s not just the design that’s different…but I’ll get to the other goodies in a minute.

Some of the MIMOBOTS (such as Boba Fett) feature a face underneath the cap, while others (such as this R2-D2), the cap just protects the connector. There are even a couple of variations; for Darth Vader “Unmasked,” you have a 1 in 6 shot of getting the pale-faced Anakin from Return of the Jedi, while with the Stormtrooper “Unmasked,” there is a 50/50 chance to get Han or Luke underneath that mask!

In addition to the sweet design, there are some goodies pre-installed onto the drives that, when installed on your computer, make them even more fun to use. When I plug R2-D2 into my laptop, I hear Princess Leia say, “You must use the information in this R-2 unit to help plan the attack; it’s our only hope.” And when I click to eject it, C-3PO cries out, “R2-D2, where are you?!?” There are several different sound effects that can play when inserting or ejecting the drive, and it makes me smile every time.

The drive also includes wallpapers, screensavers, and desktop icons for your computer. I have the screensaver installed on my laptop, but it doesn’t quite cover the entire screen, and instead of black where there is no graphic, it’s white. Other than that minor issue, it’s fun to watch Stormtroopers, Jawas, and Droids run across the screen through the streets of Mos Eisley.

I’ve used the drive to transfer files from one computer to another several times without a glitch, so as a flash drive, it works perfectly. But the added Star Wars components make this the coolest flash drive I have ever owned.

Click here for your chance to win a MIMOBOT 4GB Boba Fett USB 2.0 Flash Memory Drive by MIMOCO! (The contest is open to U.S. residents only and you can enter until 11:59 PM eastern on March 4, 2012.)

Learn more about MIMOCO!

Click here to order a Star Wars MIMOBOT from MIMOCO!

WIN! MIMOBOT 4GB Boba Fett USB 2.0 Flash Memory Drive by MIMOCO!

Fresh out of the Sarlaac’s stomach, get your hands on a brand-spankin’ new MIMOBOT 4GB Boba Fett USB 2.0 Flash Memory Drive by MIMOCO! This bad boy retails for $24.95, but one lucky reader will get it free! The packaging is slightly different than what is displayed on MIMOCO’s website, but it’s every bit as awesome…

Details from the package:

  • Compatible with Mac and Windows.
  • Includes wallpapers, icons, & more digital extras for your enjoyment!
  • Not a toy.

The contest is open to U.S. residents only and you can enter until 11:59 PM eastern on March 4, 2012. You get one entry for each of the following actions, so you can enter up to four times (only once each action)…

  • Post a link to the contest on your blog/website, and show me the link in the comments below.
  • Promote the contest through Twitter or Facebook, and show me the Tweet/status update.
  • Create something awesome…a painting, a sketch, a Photoshopped trading card, anything artsy…but it has to be Star Wars related! Post it on your site or upload it to Photobucket or Imageshack and then post the link in the comments below.
  • Leave a comment here, with your email address so I can contact you if you win.

MIMOCO has produced quite a few Star Wars-themed MIMOBOTs…if you can’t wait to see if you won Boba Fett, see the rest (and purchase a handful) here!

(This post will remain at the top of The Writer’s Journey throughout the duration of the contest. Please continue scrolling down to see newer posts!)

I will utilize to determine the winner of the contest. Email addresses will not be stored by me or used by me for any purpose other than contacting the winner. Contest is open to US residents only. Not responsible for any damage to prize that may occur during shipping.

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