The Art of Hammer by Marcus Hearn (2016)
Originally published in 2010, The Art of Hammer is a visual guide to the history of Hammer Films’ releases dating back to the 1950s. The artwork is stunning, at times risqué, and along with the films, often caused controversy upon release. The artwork on the front (pictured above) comes from Frankenstein and the Monster From Hell, the 1972 movie starring Peter Cushing as Baron Victor Frankenstein/Dr. Carl Victor and David Prowse as the Creature/Herr Schneider. The book also comes with a jacket featuring artwork from Dracula A.D. 1972 starring Christopher Lee. The 200-page book is large at 10.3 by 13.1 inches, heavy and sturdy.
Except for a couple of introductory pages written by Marcus Hearn, the book is largely made up of images of promotional posters from around the world with brief captions identifying the film, as well as the dimensions of the original piece and the illustrator (if known). The author cautions in the introduction that The Art of Hammer is not intended to be a complete catalogue of Hammer posters, but a general overview of “examples from some of the most inventive and controversial marketing campaigns in post-war film history.”
As many of the original pieces were destroyed by theaters after they were used, a book like this serves as an inexpensive way to look into the past and see how far the art of movie posters has come, or how far it has fallen.