Topps on Kickstarter?
I always saw Kickstarter as a way for independent artists to generate excitement for their projects while raising funds to properly create their vision. But recently, a handful of corporate Kickstarter campaigns have popped up. I shouldn’t have been surprised when the above image showed up on my Instagram today, but I can’t help but be disappointed. More than 60 people have contributed to a project which, in my mind, should be fully funded by the creator. Topps is a major company, and does not need pre-project backers like independent creators.
Am I being too hard on Topps? How do you view these major corporations—who have plenty of cash to fund their own products—who go the Kickstarter route?