Topps on Kickstarter?


I always saw Kickstarter as a way for independent artists to generate excitement for their projects while raising funds to properly create their vision. But recently, a handful of corporate Kickstarter campaigns have popped up. I shouldn’t have been surprised when the above image showed up on my Instagram today, but I can’t help but be disappointed. More than 60 people have contributed to a project which, in my mind, should be fully funded by the creator. Topps is a major company, and does not need pre-project backers like independent creators.

Am I being too hard on Topps? How do you view these major corporations—who have plenty of cash to fund their own products—who go the Kickstarter route?


About JT

Preacher. Author. 911 dispatcher. Baseball fan. Horror nut. Music nerd. Bookworm. Time Magazine's 2006 Person of the Year.

Posted on May 5, 2015, in toys & games, trading cards and tagged , , . Bookmark the permalink. Leave a comment.

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